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This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
- Sales Rank: #6105541 in Books
- Published on: 1996-10-07
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x 1.00" l,
- Binding: Hardcover
- 496 pages
About the Author
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Very Informative!
By Dr. W. G. Covington, Jr.
This textbook provides a thorough overview of the field of broadcast/cable programming. Industry terms are clearly defined and incorporated into the description of the various topics covered. The book is divided into easily identifiable cataegories, which assists in digesting the material.
It's appropriate that a book of this nature start with a discussion of the central theme, in this case programming. That is done quite well in the first chapter. The constraints unique to the broadcasting industry are at the core of the industry and are addressed in that manner.
Audience research is essential to professional program executives doing their work well. That's the topic of the second chapter. Again, industry terminology is explained.
Numerous broadcast experts had their insight to the various issues throughout the book. There is a diversity of perspectives presented. Various organizational structures are included. Radio, television, cable, national, local, and non-profit are all part of the mix. This book is an excellent overview for readers seeking to be introduced to the subject matter.
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